Promotional gift, also called promotional giveaway. It is usually free for customers in sales or after sales.
It is widely used in many occasions and can solve many marketing situations. The gift usually can make people pay attention to the brand, attract more new customers or encourage customer to buy more.
All in all, a good promotional gift usually achieved high value in market though itself is so cheap.
How many kinds of packing for promotional gift? and which is the best for your marketing? Following we choose some popular package for reference.
- Gift in the package: For example, cartoon stories in crispy noodles, model toys in shrimp strips, a brand’s snack bag contains five words for prize collection, etc., which are all popular with consumers, especially for children. They usually love to buy many times to collect gifts or something which can exchange the same products or your favorite toy.
Advantage: Gifts are not easy to lose because it packed inside of goods, ensure consumers can get it.
Disadvantages: Gifts can’t be seen by consumers immediately, and text description is not easy to attract customers, which weakens the effect of attracting customers to purchase so much. Therefore, we need to do advertisement in additional before the product is launched or change the packaging to transparent.
- Gift as a package or bundle with commodities: For example, when a cosmetic on sell, add a beautiful cosmetic wash bag; when a mouse on sell, add mouse pad; when sell coca cola 12pc, add a cup. Consumers usually will choose 12pc coca cola instead of 1pc.
Advantages: bundle gifts and commodities together, which can quickly stand out in the competitive products on the same shelf and attract consumers to buy more. It is very good for improving sales performance. The price of gifts is not expensive, but usually can double sales performance.
Disadvantages: easy to be taken away by bad merchants. Therefore, except the good publicity, it should be highlighted “gift for free” in the packaging.
3. Gift outside of package: For example, a make-up product as a ladder style gift, consumer can get a make-up bag if you pay more than 300 us dollar and can have a travel suit if you pay more than 500 us dollar.
Advantage: it usually can encourage consumer to spend most.
Disadvantage: need somebody to manage it. In order to get more sales performance, the merchants usually exchange gifts. Therefore, the gifts should be managed by professional managers, or make a registration form, with detailed records of people, consumption, gifts and dates.
4. Gift so different to commodity: For example, In order to establish a better brand image or make brand much more deeply in consumer’s heart, Coca Cola will sponsor the game and they will choose order Bang-bang stick, etc.
Advantage: Quickly make people remember the brand and make the brand famous.
Disadvantage: Sponsor cost is very high. But gift cost is so cheap.
All in all, the above 4 kinds of gifts package still need to be adjusted according to different brand or different market. Choose suitable way just the best!